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Adam Curry: podcasting 2.0 for
October 23 2020, episode eight

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or should I say chapter eight?

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Unknown: That's how I feel on a
Friday.

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Ladies, Gentlemen, welcome to
podcasting 2.0 where we are

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retooling podcasting as a
platform of value, after we

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preserve it as a platform of
free speech, and now the man who

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parses XML faster than JSON the
debt from the deep south. Ladies

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and gentlemen, Dave Jones.

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Dave Jones: What's up? What's up
this week?

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Adam Curry: What's up now you
got to have a better better line

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when you start.

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Dave Jones: I mean, like, I just
mean I'm just down in a

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keyboard.

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Unknown: pounding the keyboard.
I gotta remember that one.

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That's a great one for an
opening. keyboard. Ah, I'm Adam

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Curry's Dave Jones, you're
hearing for those who have never

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heard the show before. There's
nothing

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going on this week. Slow a slow

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week.

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Nothing to see here at all. This
is where podcasting 2.0 is, is

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germinating, as we try to make
something out of something, I

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guess.

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On The Bus cast show.

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You know, I did the buzz cast
show. Yeah, great. Oh, you heard

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Oh, it's already out. I didn't
know it was out already. Oh,

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okay. Cool. I

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get it dropped last night.

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Oh, yeah, baby. I felt some
time. You know, my problem is,

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I'll be looking at because it
did. What is the name of that

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program? I think it's it's some
kind of thing that's made for

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podcasting. It's kind of like,
what we use clean feet only they

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have a video element. And so I'm
seeing four guys. And, you know,

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they're just looking at me, so
I'm just talking, sometimes,

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feelings, like someone's gonna
jump in and shut me up. Because

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I don't even know what I'm
talking about. Now.

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you've, you've diverted three
steps away, you're like, you

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know, you're six levels away
from where you started from?

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Yeah,

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I can. I hope I answered all the
questions, but I did learn a lot

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about them. I like these guys a
lot. You know, they started

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they just seem like cool, guys.
I mean, I guess you'd want to

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have a beer with

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exactly. And they started
buzzsprout as a hosting service.

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I have not I haven't looked at
their, at their pricing plans.

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But I think they mentioned 12 up
to $24 a month. But what they

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really do is a lot of the
education to really help people

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podcast and make it simple and
make it understandable. And I've

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actually I've gotten quite an
insight to the hosting Guys, if

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I can just put it that way. I've
never liked another one of those

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things I've never really had to
worry about. Because bandwidth,

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while the initial test for ever
tell you that story about the

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initial test for for for podcast
for podcasting, you know, 1516

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years ago,

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like where the bandwidth was
coming? Yeah,

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yeah. And you said that he said
that Apple It was like on Apple

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drive.

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Exactly. It was Yeah, I think
they call it the Mac drive at

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the time. And it was a little
bit it was the early early cloud

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storage service from Apple. And
so we're talking 2004, something

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like that. 2005 2004? Probably,
I don't remember, I'm bad at

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dates. Yeah. And, you know, I
was putting all this stuff up

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there. And, you know, on this
drive, I don't know, maybe there

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was back in the day, maybe 100
megabytes was the was the limit.

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But there was really no, nobody
was using this to serve files

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from per se the way we were
doing it. And I heard later when

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I had my, my meeting with Steve
or maybe after that with some of

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the team that they'd noticed
this, they'd noticed all this

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bandwidth. And apparently was
the that said, just let them go.

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Just give them whatever they
need. Let's see what they do.

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That that's like, if you listen
to those initial daily source

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code episodes, there's they're
real short. And

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what how long are they? 1010
minutes? 15 minutes?

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Oh, yeah, yeah. Yeah. How big of
a file was that? Maybe 10 meg,

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and it would take an hour to
upload. At least Yeah,

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it's crazy when we when we first
started. So I don't think I

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think people who have come into
the, to just the computer

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technology industry, in general,
in the last, if you've come in

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within the last really 10 years,
you have no concept of how bad

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and how of how hard it was to
get decent bandwidth A long time

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ago. Like if you go one of my
first jobs, and it was a

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sysadmin at a Insurance
Brokerage. And we have big, big

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multi state brokerage with lots
of branch offices and that kind

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of thing. So we had leased lines
between every office and these

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were these were like, you know,
50 letters email like 64 k ISDN.

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Whoo.

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Yeah, big bandwidth.

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Yeah, I mean, it's back just
enough to care is basically just

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enough to carry like a terminal
session for for an IBM mainframe

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bro. Hence, you couldn't, there
was no there was none of this

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like, Oh, just go out and
download the latest copy of such

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and such. I mean, that just you
had you got shipped. If you

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needed anything more than, you
know, like 50 megabytes?

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Oh, yeah, you got it on a drive
baby.

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Yes, cry.

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CDs. Yeah. in the mail. But I
mean, like, and it made

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everything complicated. I mean,
I remember when we. So here's

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one, failed technology, the list
of failed internet technologies

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is also a great topic. And
another failed technology that

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that I've seen in my career is a
point to point wireless

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internet.

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Oh, yeah,

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sure. Yeah. We had an office
here in downtown Birmingham. And

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then we had our bandwidth was so
bad through our ISP. And all we

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had we had a dual ISDN lines 128
K. And then this gas came in so

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we can like double that. And,
yeah, so there's just there's a

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skyscraper here in town. And
they're like, we have a

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microwave dish on the top of
this gas scraper. And we just

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aim it at your building work.
Yeah. And so it was like, it was

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just no more expensive than what
we were paying. So like, Yeah,

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let's do that. And did it work?
No, no, it was horrible. They

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like it would every time, you
know, it'd be rain or, you know,

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lightning or something like
that. All right. Well,

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this connects right. Oh, my
goodness.

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Yeah. Today, man, they were
selling that hard here for a

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while in that name. I this just
if you if you haven't been in

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the it or technology world for
more than 10 years. I mean, you

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really just have no
understanding of what it was

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like,

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right? Well, we're in we have a
really interesting age group. We

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grew up with telephones
connected to the wall and

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televisions with an over the air
reception antenna. And that's

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flip flopped.

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Become exactly the opposite. So
go figure.

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Yeah, and, you know, I was
thinking about this the other

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day, too, is how, how much
computer stuff has changed. It's

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in general, like, up my first
computer ever was a Commodore

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64. Mm hmm. And I remember when
you boot it up, it goes on is

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almost instantaneous boot. But
when you boot it up, it was what

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you landed in. was a BASIC
interpreter. Right. And so you

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just you're programming. That's
that was that was

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your Yeah, that was your command
line was basically you were in

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basic. Yeah,

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yes, exactly. Right. And you
could just start typing basic

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commands. I mean, you flip the
switch. It comes on within

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within a second and a half.
Yeah. And you're typing basic

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command. Wait,

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your television has to flicker
first three times.

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Oh, yeah, that's true. Yeah, I
had the

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Sinclair ZX 80 was my first
computer before the Vic 20,

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which was the precursor to the
Commodore 64 and a Sinclair ZX

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80 got to look it up. It
basically was a piece of plastic

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and had a plastic overlay
keyboard built into this thing's

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just a small unit with a TV
modulator in the back and you

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could hook up a cassette
recorder. But what was funny

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about it, because you know,
didn't have real keys, just

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those plastic things. You press
down

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looking at it, it's like there's
like a little thin, very thin.

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Yeah, very thin.

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With Clive Sinclair made it
actually went on to do make many

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famous inventions. But the
problem was every single time

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you press the key, the screen
would flicker. So if you were

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typing, we flicker flicker
flicker flicker flicker flicker

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flicker flicker flicker. But
back in the day, when when BBC

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came out with their computer,
which is around the same time

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this is I think this was still
pre Commodore 64. I forget the

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name of the BBC computer. They
would broadcast programs. So

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they'd be like, Okay, get your
cassette decks ready, and you

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press play and record. And then
they would go and it's in this

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minute or two minutes. It would
be an entire program. And you'd

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have it, which was a great
distribution method. If you

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think about

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it. That is weird.

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Yeah. Yeah, it was. It was very,
it was actually cool. Because we

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could get BBC on over the air
where I live in the Netherlands.

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And yeah, that's how they
distributed their programs. They

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have an hour long program, was
it the spectrum was it was BBC

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spectrum. I think, BBC. I just
see home computer. I want to get

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it right because people are
probably yelling at their

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podcast. Yeah. acorn, acorn, the
BBC Micro think it was based on

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acorn.

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acorn. Now acorn is nice to be
the parent company or maybe

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still are an arm chip right.

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Now, I'd note I don't know. Do I
have that wrong? I don't know.

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I really don't know. Okay.
acorn, acorn. I mean, I haven't

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been completely wrong. Yeah, I
don't I don't know. That like

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the the BBC, like the British
broadcasts are a really the

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European broadcast stuff in
general, has always seemed to be

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ahead of the game for the US
stuff

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with technology always ahead of
the game with content decades

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behind.

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Yeah, yeah.

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Because it was all government
money. So that a lot of a lot. I

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mean, I worked in when I first
started in radio and television,

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illegal radio and television in
the Netherlands. And this is 84.

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We were already doing satellite
broadcast on Europa television

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all over Europe. These
facilities they had, I mean, I

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did television, when you had
eight cameras for people in the

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makeup room. You'd rehearse for
a full day, a day before the

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actual recording. You know, it's
there was money and money back

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in the day, but also that I
remember the first, the first

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digital effects coming in
Quantel, it that Starburst

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effect which everybody was doing
for a year.

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How did how did they do this
stuff like that was a third and

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all that

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before that, before that,
literally, you had a caption

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camera. So in the edit suite, or
if it was live, it would be a

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separate little table. And
there's a camera focused on the

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table and the art department
would make these black cards

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with the art on it. And you'd
align it right underneath the

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camera, and then they just wipe
it in Lower Third, they

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literally wipe in a lower third.
And it would be it would be a

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live camera. If you put your
hand under it, you'd see the

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hand on the on the screen over
the title.

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Like the weather report.

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Exactly, exactly. Yeah. And
these are the days when we had

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this we just had blue screen is
green green screen now but I'm

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so old, we use blue screen. For
chroma key

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why the switch? I've always
wondered what well, was there a

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switch from blue to green?
There's just better.

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00:11:59,070 --> 00:12:02,760
Yeah, there's so much. You know,
I don't I don't have a technical

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answer for it. But for sure,
blue was too close to black.

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There's a lot of blue in blacks.
That, you know, that just makes

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keying a lot easier is a choice,
I guess. But there may be a

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technical reason I'm sure
someone out there knows

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what you need. If you need help
staying on topic in podcasts.

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I'm not your guy.

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Now. I have a feeling people
don't mind hearing a little bit

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of our, our history and our
banter. Yeah, so I've been

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listening to a lot of different
podcasts, because podcast

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movement is, is still underway.
So lots of people are

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congregating virtually this
year. And it's been very

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interesting to learn a lot more
about the hosting side of the

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business. So it's just your
learn to switch your learning.

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Here's what I'm learning both.
Well, I didn't realize how much.

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Uh, not all but many of the
hosting companies are involved

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in advertising or want to be
involved in advertising, or have

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some degree some level of
advertising. Then it kind of

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explains to me everything I
hear, and maybe it's just me,

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but everything I hear no matter
what it is, to me all comes back

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to making money. Yeah, and it's
the same for tags really. For

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the tags that we're discussing
in the namespace A lot of it

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seems to be well, if I could No,
this was an interesting,

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interesting discussion that was
with things as James Cridland on

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podcast index dot social, James
runs pod news. And it's about

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the referring URLs, which is
current because you just, I

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think, posted some kind of fix.
And what he wanted to know, or

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what he was saying was, you
know, the referring URLs that

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we're getting from, just from,
in general, it's a problem,

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because you really don't know if
it's coming from from which app

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it's coming. If it's a no if
it's pod friend, there seems to

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be some extra issues because
that'll show up as a Mozilla

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browser, which of course it
really is. And I'm sitting there

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thinking, does anyone really
care? And does I mean I I've

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never thought about it that way
that again, that comes from my

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background in radio where you
never have to think about the

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radio I'm thinking about the
person connected to it, which is

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old fashioned thinking I
realized but as I was probing a

247
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little furthers, you know when
someone says well, you want to

248
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know where to spend your
marketing dollars as someone

249
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who's spent no dollars ever on
marketing any of my podcasts

250
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ever. I you know, got into the
conversation with James and I

251
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didn't know that that there are
podcast apps that have already

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have existing relationship with
podcasts may be featuring that

253
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may be highlighting them this is
a lot of stuff I just didn't

254
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know so I'm there's there seems
to be more ecosystem or more out

255
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there than I realized, but it
seems really inefficient and I'm

256
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not against adverts. I don't
want it I don't need it for me

257
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advertising is censorship. But I
do want to make sure we we

258
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deliver what what will help
people, no matter how they, how

259
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they want to run their show
their podcasts, their hosts

260
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their the app whatsoever. It's
just, if we can get it all out

261
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on the table is about making
money, because then maybe

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there's more things we can do
without feels like it's dirty or

263
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something. It's like one of
these, like, no one wants to

264
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touch it, maybe because of the
nature of podcast index. But I

265
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just want to make sure that that
we're fulfilling the need that

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people have.

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Yeah, the there's an interesting
stat that I saw on Twitter the

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other day, and I don't wish I
remembered where it came from,

269
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because I think it was just a
poll that was done by a hosting

270
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company. But I don't remember if
somebody knows that y'all can

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tell me that. They it basically
broke down. It was just a simple

272
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question. Why do you podcast Mm
hmm. And it had a few different

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answers. And the by far, the
biggest one, it was like, almost

274
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50% of the responses said, just
because it's fun. Or just

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because I want to, like there, I
think that's that there is

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obviously a big, you know,
funding ad monetization issue

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within the space because it is
an it's a meat, it's it is a

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meat media at this point. But
there's also a large percentage

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of people who really don't care.
And there's going to be,

280
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there's, there's going to,
they're going to always be and I

281
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think that's what makes this
medium unique, is like if you go

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out and try to set up your own
radio transmitter in your

283
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neighborhood, you're going to
get a knock on the door, you

284
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know, from the FCC, it's not
something you can do. And

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whereas a lot of people probably
would want to, and would want to

286
00:17:00,539 --> 00:17:04,469
do that, because there's
something powerful and fun about

287
00:17:04,469 --> 00:17:10,349
getting to broadcast yourself to
the world. Mm hmm. And, but, and

288
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I think all that sort of, I
wouldn't say pent up desire to

289
00:17:16,529 --> 00:17:21,599
do that. But there's evidently
has always been this desire

290
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amongst people to put themselves
out there in the medium of

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00:17:25,799 --> 00:17:31,199
audio. And podcasting allowed,
allowed that to happen in a way

292
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that was cheap enough to be
accessible to people. And so

293
00:17:34,349 --> 00:17:38,399
even though there's no
monetization, excuse me, even

294
00:17:38,399 --> 00:17:42,029
though there is monetization,
that is a big concern. There's

295
00:17:42,029 --> 00:17:48,989
also like, I mean, 50%, that's a
lot of people. They really don't

296
00:17:48,989 --> 00:17:52,019
care if they ever make a dime
off their podcast, I see people

297
00:17:52,019 --> 00:17:55,739
like on the Reddit podcasting
thread, or subreddit, whatever

298
00:17:55,739 --> 00:17:59,219
you call it, I see people on
there. Somehow I got on the

299
00:17:59,519 --> 00:18:02,609
freakin Reddit mailing list for
this thing. But so I get these

300
00:18:02,759 --> 00:18:06,149
things all the time. And there's
people on there dropping

301
00:18:06,599 --> 00:18:11,189
hundreds or thousands of dollars
on setups for their podcast

302
00:18:11,189 --> 00:18:14,729
studio in their basement. Yeah,
and they have like 10 listeners.

303
00:18:15,749 --> 00:18:19,919
And that tells me that it's
about his hobby. That's almost

304
00:18:19,919 --> 00:18:20,159
like

305
00:18:20,190 --> 00:18:24,180
a ham radio. I was about to say
this is a amateur radio, amateur

306
00:18:24,180 --> 00:18:27,900
radio. Exactly. I know guys who
spend $100,000 on their antenna

307
00:18:27,900 --> 00:18:31,110
alone. Yeah, not even the gear.
Well, and this is really

308
00:18:31,110 --> 00:18:31,590
important.

309
00:18:33,690 --> 00:18:35,490
So thank you to

310
00:18:36,780 --> 00:18:42,030
blueberry, who now are not only
auto submitting, I think they've

311
00:18:42,030 --> 00:18:45,540
been auto submitting to us for a
while. So if you're a blueberry

312
00:18:45,540 --> 00:18:49,440
customer, and you create a new
podcast, they take care of most

313
00:18:49,440 --> 00:18:51,630
the way I understand it, they
take care of most of all the

314
00:18:51,720 --> 00:18:53,040
feed submissions for you.

315
00:18:53,849 --> 00:18:56,129
They give you they give you a
dashboard where you can pick and

316
00:18:56,129 --> 00:18:58,919
choose where you want to submit.
And I'm thinking that most

317
00:18:58,919 --> 00:19:00,629
people just go and go boop,
boop, boop, boop, and just do

318
00:19:00,959 --> 00:19:01,769
them all. Sure.

319
00:19:02,819 --> 00:19:08,339
It would be great for exactly
that kind of person who is going

320
00:19:08,339 --> 00:19:12,269
through that process of just,
hey, I want to do a podcast. And

321
00:19:12,299 --> 00:19:15,599
I use the example of a professor
with his lectures because I like

322
00:19:15,599 --> 00:19:20,549
it because I think it's valid,
but also, it's time sensitive.

323
00:19:20,969 --> 00:19:24,509
And the end, what we're solving
is the idea that you have to

324
00:19:24,509 --> 00:19:28,259
wait for Apple to approve your
podcast before it starts to

325
00:19:28,379 --> 00:19:32,099
trickle down into everything
else. It would be nice if there

326
00:19:32,099 --> 00:19:36,329
could be a list of podcasts that
support the index, a podcast

327
00:19:36,329 --> 00:19:40,109
apps that support the index, or
at least say hey, if you know if

328
00:19:40,109 --> 00:19:42,689
you want your friends to be able
to get it right away. Here's a

329
00:19:42,689 --> 00:19:45,239
number of apps that you know
that will be carrying your

330
00:19:45,239 --> 00:19:48,659
podcast The minute you hit
submit, or within 15 minutes or

331
00:19:48,659 --> 00:19:52,529
whatever, whatever it is for us
to pick it up. And you know,

332
00:19:52,529 --> 00:19:56,969
then in three days or four days,
you'll be available on on on the

333
00:19:56,969 --> 00:20:00,509
other apps and other platforms
because that immediate You know,

334
00:20:00,539 --> 00:20:02,969
the idea that you can get
everything up and running just

335
00:20:02,969 --> 00:20:06,899
like amateur radio key up the
mic, and you got to signal. It's

336
00:20:06,899 --> 00:20:09,989
so disappointing. And I think I
think it's a barrier to entry

337
00:20:09,989 --> 00:20:11,729
when people say, I got to wait.

338
00:20:12,870 --> 00:20:15,720
I got admitted a bunch of
podcasts to Apple. What? What's

339
00:20:15,720 --> 00:20:17,010
the typical turnaround on that?

340
00:20:19,410 --> 00:20:22,740
It's not fair to say for me,
because I've had stuff that even

341
00:20:22,740 --> 00:20:25,260
got rejected. And I sent an
email and said, What? And they

342
00:20:25,260 --> 00:20:28,260
said that we'll figure it out
done. That's it. That's just you

343
00:20:28,260 --> 00:20:31,230
know, that's the that's because
of people I know. I think thing

344
00:20:31,230 --> 00:20:34,080
is, at minimum two days, I
really don't know I haven't

345
00:20:34,080 --> 00:20:35,550
submitted that many recently.

346
00:20:36,089 --> 00:20:39,359
is, that is a disheartening
thing kind of sucks. And

347
00:20:39,359 --> 00:20:43,919
it makes you feel like you're
just like, one of the devs on

348
00:20:43,919 --> 00:20:49,289
podcast index. dot social was
saying he said, Oh, it's the

349
00:20:49,319 --> 00:20:56,069
pod. podcast, podcast guru.
Yeah. Says he submitted his app

350
00:20:56,069 --> 00:20:59,489
to the Google Play Store. And
it's taking a long time longer

351
00:20:59,489 --> 00:21:03,899
than usual. That's horrible. But
what it should experience? Yeah.

352
00:21:04,169 --> 00:21:05,399
So frustrating.

353
00:21:05,730 --> 00:21:08,730
Apple has gotten a lot better
from, from my understanding,

354
00:21:08,730 --> 00:21:11,130
they're usually pretty quick.
And now Google's gotten worse.

355
00:21:11,310 --> 00:21:13,920
You don't you don't even know.
Like, you're like, what's the

356
00:21:13,920 --> 00:21:18,150
hold up? Like, you don't feel
have any guidance is still, it's

357
00:21:18,150 --> 00:21:20,190
just really, you're just kind of
throwing it out there into the

358
00:21:20,190 --> 00:21:23,010
void. And you just wait Enos
like a,

359
00:21:23,460 --> 00:21:26,490
although, although I disagree
with it, I have a feeling

360
00:21:26,520 --> 00:21:28,710
they're going to have to break
that up. I think the

361
00:21:28,710 --> 00:21:31,530
government's going to step in. I
personally, I personally don't

362
00:21:31,530 --> 00:21:37,740
agree with it. I don't like how
it's turned out. But I think

363
00:21:37,770 --> 00:21:42,450
they have every right to do
whatever the hell they want. But

364
00:21:42,990 --> 00:21:45,930
as with lots of things in
America, when you get to

365
00:21:45,930 --> 00:21:49,260
successful, you know, we have a
an oligarchy. Now we have

366
00:21:49,260 --> 00:21:55,440
basically two, two players in
the in the App Store, arena. And

367
00:21:55,440 --> 00:21:59,040
it's just not enough. So anti
trust laws do come into play

368
00:21:59,070 --> 00:22:01,410
when you get this big. So that
kind of a victim of their own

369
00:22:01,410 --> 00:22:02,190
success.

370
00:22:02,700 --> 00:22:05,010
And it's one of those things
where if you break up, if you

371
00:22:05,010 --> 00:22:07,890
break up one, you have to break
up the other? Of course, of

372
00:22:07,890 --> 00:22:10,650
course, because you could tell
you the one that's more

373
00:22:10,650 --> 00:22:13,830
concerning to me even like not
from a podcasting perspective,

374
00:22:13,830 --> 00:22:16,650
necessarily, but the one that
Google is clearly the one that

375
00:22:16,710 --> 00:22:22,020
that is the most difficult, the
biggest target, like logically

376
00:22:22,020 --> 00:22:25,140
speaking, really, because they
Well, they have a heat, I mean,

377
00:22:25,140 --> 00:22:30,120
they just have a track record
of, of actual anti competitive

378
00:22:30,120 --> 00:22:33,360
harm. Right, you know, they,
they share, they, they share a

379
00:22:33,360 --> 00:22:36,780
lot of other things all the time
and bake it into search. Right,

380
00:22:36,870 --> 00:22:41,070
right. Right, like they did they
essentially kneecap Yelp and all

381
00:22:41,070 --> 00:22:44,970
these other review sites and
yeah, they they put you know,

382
00:22:44,970 --> 00:22:48,780
they put smothers, I think there
was a, there's been some some

383
00:22:48,780 --> 00:22:52,590
very good articles that come out
about the actual stuff, you

384
00:22:52,590 --> 00:22:56,430
never hear about little mom and
pop shops that got destroyed by

385
00:22:56,460 --> 00:22:59,430
by Googlebot, you know, change,
and they were clearly targeted

386
00:22:59,430 --> 00:23:02,520
for that, you know, for that to
happen. Right? Right. But, but

387
00:23:02,520 --> 00:23:06,120
you know, if you can't, from
just a behemoth standpoint, if

388
00:23:06,120 --> 00:23:09,870
you're going to look at
antitrust, II and you're gonna

389
00:23:09,870 --> 00:23:13,170
start breaking those up you I
think Apple even though they're

390
00:23:13,170 --> 00:23:16,320
not really as much of a target,
they're gonna get brought in

391
00:23:16,320 --> 00:23:20,850
anyway, just by association. And
meeting bring this around to

392
00:23:20,850 --> 00:23:21,780
where we started.

393
00:23:22,980 --> 00:23:27,210
We really need to have
technology history being taught

394
00:23:27,210 --> 00:23:31,950
in schools. We are in this place
because there's an entire

395
00:23:31,950 --> 00:23:36,510
generation that's grown up that
only knows what they've seen. So

396
00:23:36,510 --> 00:23:40,080
Facebook and Twitter and
Instagram is the internet Yeah,

397
00:23:40,140 --> 00:23:43,110
and have no idea that oh, you
know, you can do all kinds of

398
00:23:43,110 --> 00:23:47,130
other things. The mastodon
server that we are using is is a

399
00:23:47,130 --> 00:23:52,140
godsend it I cannot say it
enough how great this has been

400
00:23:52,140 --> 00:23:55,560
for our little development
community of 100 hundred and 50

401
00:23:55,560 --> 00:24:00,030
people and it was we were
running out nine nine euros a

402
00:24:00,030 --> 00:24:05,760
month it's a guy in Denmark Hugo
who runs Massa dot host. And in

403
00:24:06,000 --> 00:24:10,260
and I know, you know, running no
agenda, social comm it takes it

404
00:24:10,260 --> 00:24:12,720
takes quite a bit of resources
to run one of these particularly

405
00:24:12,720 --> 00:24:16,650
if you're federated and search
is a big deal. So yeah, we

406
00:24:16,650 --> 00:24:19,800
didn't have search enabled, of
course, we needed that. And I

407
00:24:19,800 --> 00:24:23,460
went over 39 bucks, boom. Okay,
so it's definitely it's more

408
00:24:23,460 --> 00:24:28,170
expensive. But man, now we can
search everything and it

409
00:24:28,170 --> 00:24:31,620
functions so well. It's so much
better than a message board. It

410
00:24:31,650 --> 00:24:36,630
kicks up a mailing list asked by
1000 oh god yes. Oh developer

411
00:24:36,630 --> 00:24:40,050
mailing list that's that's like
back to the days of use net just

412
00:24:40,050 --> 00:24:43,260
want to go shoot yourself. One
on a Leonard Cohen record, baby.

413
00:24:43,260 --> 00:24:46,530
I'm hopping in the bathtub with
a toaster. It's another another

414
00:24:46,530 --> 00:24:47,280
email list.

415
00:24:47,849 --> 00:24:51,239
Yeah, I agree. I mean, the
search is huge.

416
00:24:51,329 --> 00:24:55,109
So to do that, to kind of get us
into the into some of the tags I

417
00:24:55,109 --> 00:24:58,589
want to talk about chapters,
because that's been the chapters

418
00:24:58,589 --> 00:25:02,399
is something that's been
discussed. Quite a bit, which

419
00:25:02,399 --> 00:25:06,209
has been, I would say, Jerry
rigged in different ways, just

420
00:25:06,209 --> 00:25:11,969
from my perspective. I don't
like chapters, okay. And the

421
00:25:11,969 --> 00:25:15,209
reason why I don't like chapters
is because the product that I

422
00:25:15,209 --> 00:25:18,509
make, I want people to hear the
whole thing in context. I don't

423
00:25:18,509 --> 00:25:22,319
want them jumping around. I
understand in hindsight, it's

424
00:25:22,319 --> 00:25:25,529
really great if you want to go
find something, which is why I'm

425
00:25:25,949 --> 00:25:30,029
tickled pink about transcripts.
I love transcripts. But we've

426
00:25:30,029 --> 00:25:32,609
been using transcripts and no
agenda player, but also no

427
00:25:32,609 --> 00:25:37,979
agenda show calm now. Although
they stopped temporarily, but

428
00:25:38,009 --> 00:25:41,039
you could go and you could say,
Oh, I'm looking for something,

429
00:25:41,039 --> 00:25:43,439
we're talking about you typing a
few keywords that goes to the

430
00:25:43,439 --> 00:25:46,619
transcript, and right there as a
play button. And you can play

431
00:25:46,619 --> 00:25:49,199
and share and tweet and do all
that stuff, right from there,

432
00:25:49,319 --> 00:25:57,149
love that I was really lacking,
for me is tools to create this.

433
00:25:57,539 --> 00:26:02,699
I have no idea where to go. And
I like the idea of putting

434
00:26:02,939 --> 00:26:08,459
markers in after the fact or
even as I think CSB mentioned

435
00:26:08,489 --> 00:26:13,199
having that crowdsource, which
has its own issues with spam and

436
00:26:13,199 --> 00:26:17,309
crap but in general it works out
pretty well. Unless you ask

437
00:26:17,309 --> 00:26:22,139
people to register to do it then
no one does it. And I'd really

438
00:26:22,139 --> 00:26:25,199
like to be able to use the no
agenda show podcast for all of

439
00:26:25,199 --> 00:26:27,659
these new tags and you know,
because we have a pretty wide

440
00:26:27,659 --> 00:26:32,039
reach across a whole bunch of
different apps and players so

441
00:26:32,039 --> 00:26:34,859
adding all these features in is
a really good place for me to

442
00:26:34,859 --> 00:26:38,069
try it and to be able to talk
about it here on on on this

443
00:26:38,099 --> 00:26:43,559
podcast. So just from my purse
get perspective, I'm not all

444
00:26:43,559 --> 00:26:47,699
jacked about chapters where
people can just jump around and

445
00:26:47,699 --> 00:26:53,759
I do it myself I go to a good
example is a teepee Marcos

446
00:26:53,759 --> 00:26:57,569
podcast, and I'll just look at
the chapters don't like nap not

447
00:26:57,569 --> 00:26:58,079
interested.

448
00:26:59,760 --> 00:27:02,910
Because it depends on how its
worded or whatever sound

449
00:27:02,909 --> 00:27:04,859
like and it doesn't seem like an
interesting show and I

450
00:27:04,859 --> 00:27:06,299
know I'm selling myself short.

451
00:27:07,380 --> 00:27:10,860
I wonder if because because
chapters sound exactly the

452
00:27:10,860 --> 00:27:15,570
opposite chapters. Chapters
excite excite me a lot. And

453
00:27:15,570 --> 00:27:18,180
there's and it's really not what
they get

454
00:27:18,180 --> 00:27:23,460
out of the house more is what
they

455
00:27:23,940 --> 00:27:26,370
let me tell you about chapters.
Baby.

456
00:27:27,510 --> 00:27:28,380
Tonight, Donna,

457
00:27:29,490 --> 00:27:31,710
I'm gonna tell you all about the
JSON spec for chapter

458
00:27:33,000 --> 00:27:40,020
is nothing gets started like
that. But I mean like, it is not

459
00:27:40,020 --> 00:27:44,670
the ability to jump and skip it
because I rarely ever do that.

460
00:27:44,970 --> 00:27:51,630
I've there's two podcasts, I
listen to ATP and Dr. Peter

461
00:27:51,630 --> 00:27:56,850
Atiyah has a podcast called the
drive. So I listened to that not

462
00:27:56,850 --> 00:27:58,680
very often, but I do listen to
sometimes they both have

463
00:27:58,680 --> 00:28:03,330
chapters, which is rare and
podcasts because it's the tools

464
00:28:03,330 --> 00:28:08,970
required to bake that into an
mp3 or not, like accessible to

465
00:28:08,970 --> 00:28:12,960
the average people. So they're
rare. So when you see one, you

466
00:28:12,960 --> 00:28:16,530
you notice it and but I never
used to skip, like I listened to

467
00:28:17,520 --> 00:28:21,690
all the mid sort of ad reads and
that kind of thing in ATP, I

468
00:28:21,690 --> 00:28:23,700
listen to all those I just just
listened to so what do

469
00:28:23,700 --> 00:28:25,890
you what do you use the chapter
markers for them.

470
00:28:26,220 --> 00:28:31,110
So my the idea of that gets me
jazzed about the chapter markers

471
00:28:31,140 --> 00:28:36,750
is not the skipping, but the the
ability to add rich content into

472
00:28:36,750 --> 00:28:41,100
those specific points. So like
ATP is a good example. Sometimes

473
00:28:41,940 --> 00:28:45,300
they will bake in a different
piece of show art at a certain

474
00:28:45,300 --> 00:28:48,840
chapter marker. I don't know if
you've ever noticed that? No.

475
00:28:49,410 --> 00:28:51,720
Okay. So if you're if you're
looking, if you're looking, you

476
00:28:51,720 --> 00:28:53,820
know, if you're sometimes
they'll be talking about

477
00:28:53,820 --> 00:28:56,460
something like this something
that's visually difficult to

478
00:28:56,460 --> 00:28:59,460
describe. And they'll actually
put a screenshot that will take

479
00:28:59,460 --> 00:29:02,970
the place of the temporarily of
the cover art of the album art.

480
00:29:03,210 --> 00:29:06,900
And then once that chapter goes
away, the album Mark comes back.

481
00:29:07,800 --> 00:29:12,810
And you can visually see it's a,
it's just a cool it turned is

482
00:29:12,810 --> 00:29:18,150
essentially turns if, if you had
this, okay, and this is what I

483
00:29:18,150 --> 00:29:21,690
would like for chapter spec to
be. And that's why I've been

484
00:29:21,690 --> 00:29:25,530
kind of pushing hard for it to
be an external JSON format is

485
00:29:25,530 --> 00:29:31,860
that if you have an external
file where you can pull where

486
00:29:31,860 --> 00:29:38,670
you can define rich content
within chapters, you can have

487
00:29:38,880 --> 00:29:43,110
the podcast apps, give them the
ability to pull in that data at

488
00:29:43,110 --> 00:29:47,310
the right moment. And you can
essentially turn a podcast into

489
00:29:47,340 --> 00:29:52,620
like a PowerPoint presentation
almost. It's you can say you

490
00:29:52,620 --> 00:29:55,260
know at a certain point, and I
see that you can see this

491
00:29:55,260 --> 00:29:58,350
already in hyper catches. And
I've been using hyper capture

492
00:29:58,350 --> 00:30:03,390
more the last week on my iPhone,
you can see what happens like in

493
00:30:03,420 --> 00:30:11,190
in the bus cast podcast. It has,
it has transcripts. And they're

494
00:30:11,190 --> 00:30:14,460
popping up in the way David
Norman chooses in within hyper

495
00:30:14,460 --> 00:30:18,090
capture to display that case, he
displays them as like, almost

496
00:30:18,090 --> 00:30:20,280
like cards, right? I saw

497
00:30:20,280 --> 00:30:20,580
that

498
00:30:20,819 --> 00:30:25,949
shift from from chapter to
chapter at the at the key time.

499
00:30:26,129 --> 00:30:31,559
So you could really have, like
one of those cards could be an

500
00:30:31,559 --> 00:30:37,199
iframe with HTML content in it.
Or it could be for another. And

501
00:30:37,199 --> 00:30:40,199
this kind of alludes to
something that I want to talk

502
00:30:40,199 --> 00:30:43,619
about later, we do some clips,
but one of them could be like a

503
00:30:43,619 --> 00:30:48,779
poll, you take a bubble,
interactive content, and it

504
00:30:48,779 --> 00:30:53,369
comes up at the moment that it
is appropriate for within the

505
00:30:53,369 --> 00:31:00,719
audio. And, like, if you if you
define a decent, you know, file

506
00:31:00,719 --> 00:31:03,929
format in that way, there's
really no limit as to what you

507
00:31:03,929 --> 00:31:07,589
can put in there. And it's just
up to the podcast app to support

508
00:31:07,619 --> 00:31:09,689
that type of media. So

509
00:31:09,780 --> 00:31:13,350
I like I like what you're
saying. And again, it all comes

510
00:31:13,350 --> 00:31:17,070
down to tools. I am not a post
processing guy, I don't believe

511
00:31:17,070 --> 00:31:21,780
in it. I don't like it. That's
just me. Having the having the

512
00:31:21,780 --> 00:31:25,170
tools. I do three, three and a
half hours I'm done. I know I

513
00:31:25,170 --> 00:31:29,280
want to I have another 20 to 30
minutes of post production to

514
00:31:29,280 --> 00:31:34,380
get you know, to bake the mp3 to
put all the information into the

515
00:31:34,380 --> 00:31:38,220
mp3 to get the show notes up and
running. I'm just focusing on

516
00:31:38,220 --> 00:31:42,990
not screwing it up. Which still
happens way too often. What I

517
00:31:42,990 --> 00:31:45,450
like about what you're saying is

